Technology in the Cab Is Advancing—But Are We Missing Something?

There’s been a lot of conversation lately about in-cab technology—especially cameras and monitoring systems.

But there’s a part of that conversation that’s often missing.

I recently came across an article from Commercial Carrier Journal that shared driver feedback on this exact topic. It confirmed something I’ve been seeing and thinking about for a long time.

Technology in trucking is advancing quickly. And in many ways, that’s a good thing.

Forward-facing cameras, safety systems, and tracking tools all play a role in protecting drivers, equipment, and the public. And that matters—because safety should always matter.

But there’s another side to this conversation that doesn’t get talked about enough.

The Driver Experience Inside the Truck

Many drivers choose this industry because they are self-starters.

They like:

  • independence

  • responsibility

  • being trusted to do their job

When driver-facing technology enters the cab, that experience can shift.

Even when it’s explained as “no one is watching,” it can still feel like something else:

  • constant monitoring

  • second-guessing

  • added pressure

And whether that feeling is intended or not—it’s still real. And drivers feel that immediately.

It’s Not About Being For or Against Technology

This isn’t about taking sides.

Technology has a place. It’s not going anywhere, and it shouldn’t.

But how it’s introduced and how it’s used matters just as much as the technology itself.

Because from what I’ve seen over the years…

Technology can support safety—but it can also increase mental load if it’s not paired with proper training and communication.

What We May Be Missing

In many cases, technology becomes reactive.

An event is triggered.

Footage is reviewed.

Then the conversation happens.

But by that point, the moment has already passed.

What if we shifted that?

What if instead of waiting for incidents…

We focused more on:

  • preparing drivers for the realities of the job

  • helping them manage pressure

  • guiding them through the learning process

Because here’s the truth:

Most challenges in a driver’s first year aren’t just technical—they’re mental, emotional, and environmental.

And those aren’t solved by a camera.

The Environment Matters More Than We Realize

Something as simple as constant noise, alerts, or feeling watched can impact:

  • focus

  • decision-making

  • communication

  • even the relationship between team drivers

These aren’t always measurable—but they are very real inside the truck.

A Better Approach Moving Forward

Technology and training don’t have to compete.

They should work together.

That means:

  • clear communication about what technology does (and doesn’t do)

  • giving drivers space to ask questions

  • supporting them through the learning curve—not just monitoring outcomes

Because at the end of the day:

Technology can monitor behavior—but it can’t build confidence.

That still comes from experience, guidance, and the way drivers are brought into this industry.

Where Mentorship Still Matters

Over the years, I’ve come to see something clearly.

Many of the challenges new drivers face don’t come from a lack of ability—they come from the transition into the job itself.

The pressure.

The pace.

The constant adjustment.

That’s where support matters most.

Because when a driver is:

  • overwhelmed

  • frustrated

  • questioning themselves

That moment doesn’t need more monitoring.

It needs:

  • understanding

  • communication

  • guidance

In my experience, the drivers who stay in this industry aren’t always the ones who had the easiest start—

They’re the ones who were guided through the hardest part of learning it.

And that’s something no piece of technology can replace.

Final Thought

If we want to improve retention, performance, and long-term success in trucking…

We can’t just focus on the tools.

We have to focus on the driver behind them.

What are your thoughts?

Have you experienced in-cab technology as helpful, stressful, or somewhere in between?

Deb LaBree

Deb LaBree is a professional truck driver, owner-operator, and trucking coach with two decades of experience in the trucking industry. She has been team driving with her husband since 2006 and became an owner-operator in 2014.

Deb has logged over 2M+ million accident-free miles and has received numerous safety and industry recognitions, including being named NASTC Driver of the Year and Women in Trucking Driver of the Year (2024). She previously served two terms on the board of the Women in Trucking Association and is a retired Legacy Image Team member, having volunteered and represented the organization for many years.

Throughout her career, Deb has been featured across national and industry media, including SiriusXM Road Dog Trucking Radio, NBC Today, The Wall Street Journal, and various transportation publications. She has also participated as a research subject in multiple college and university studies focused on trucking and transportation.

Today, Deb is the founder of A Woman Trucker, where she mentors and supports women entering and advancing in trucking through coaching, education, and lived-experience leadership. Her work is grounded in safety, integrity, and peer-to-peer understanding — always putting the profession and the people who do the work first.

https://www.awomantrucker.com
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